Territory size should follow operating capability. National rights may be attractive, but they require significant capital, management depth, logistics and local-market knowledge.nnRegional rights can offer a disciplined route to growth by allowing an operator to prove the model across a manageable cluster of cities or provinces. Local opportunities can be equally valuable when the concept depends on owner involvement and community-level execution.nnBefore accepting any territory, test the unit economics, support structure, supply chain and development timetable. The right territory is the one the operator can serve consistently and profitably.
No comments